Linnéa
Berglund
CREATIVE STRATEGIST
MY STORY THIS FAR
Growing up on the Swedish countryside I was the bookworm kid with a special interest in history in general, and Central American folklore and 1600’s Swedish royalties in particular. After giving up my dream of
becoming a professional dancer I imagined myself as either a psychologist or a journalist. Realizing there was a way to combine diving deep into culture and trying to understand human behavior made me choose neither, and after my first semester at Lund University's bachelor program in Strategic Communication I knew I had found my spot. Four years and two semesters at an art school in San Francisco later I just graduated with a B.Sc in Strategic Communication and am ready for new adventures.
The past year, while writing my bachelor thesis on employer branding, I have been helping branding agency Dstl.Info with research for clients like FiveStar and Mayfield, and space communication agency Brand Design Studios with their social channels. When not working I hike all the mountains and continue my quest of checking every sour beer in the region off my list.
I am passionate about communication that matters, to create things that actually could make a difference. When working with brands I strive to go beyond what is expected, towards something that could be beneficial for our society as a whole. I want my creations to highlight problems, inspire change and get people to rethink how things can be done.